Our team has a proven track record of leadership and execution in business, government, and retail. Our Chairman Michael Harcourt is the former Premier of British Columbia. Our CEO Darcy Bomford has three decades of experience as a leader in the pet product and consumer packaged goods industry. The True Leaf team has broad industry experience in finance, manufacturing, government relations and retail distribution. In addition, the marketing team brings deep knowledge and experience in branding, e-commerce and social and traditional media.
Chairman - Former Premier of BC and Mayor of Vancouver. Chair of UBCʼs Regional Sustainability Council. Appointed by Prime Minister to National Round Table on the Environment and Economy. Federally appointed BC Treaty Commissioner. Chaired Prime Ministers Advisory Committee for Cities and Communities. Order of Canada Recipient
Chief Executive Officer, Director - Three decades of executive management experience and a 30-year history of manufacturing pet products in three federally inspected plants throughout the USA and Canada. Highly adept at building brands through corporate vision, strategy and the successful development of relationships with team members and strategic partners.
Corporate Communications, Director - Spent the last 10 years working on corporate communications with two publicly traded companies: Zimtu Capital Corp. and Commerce Resources Corp. Involved with successful capital raises totaling over 70 million dollars. Strong working relationships with contacts in Canada, the USA, Europe and Asia.
Director, B.Sc. ND - A Naturopathic Doctor practicing in Vernon B.C., he is a graduate of UVic and the Canadian College of Naturopathic Medicine. He is an adjunct faculty at UBC Okanagan, the University of Bridgeport, the Boucher Institute of Naturopathic Medicine and the Canadian College of Naturopathic Medicine. He is regularly invited to lecture at colleges and medical conferences worldwide.
Chief Financial Officer, CPA - Former senior audit partner with Ernst and Young. 35 years of experience providing audit, accounting, taxation and general business advice to a wide range of clients. Significant experience auditing public companies and assisting with their initial public financing.
Operations & Compliance, CD – A 21-year Veteran of the Canadian Armed Forces, with 30+ years of operational leadership. RJ specializes in effective processes, improving business structures with systematic optimizations, emphasizing innovation and creativity in resolving complex problems. RJ is energetic and results-focused with success in developing and leading diverse teams to achieve outstanding results.
Controller - Swiss-born with 35 years finance, accounting and management experience in wholesale, retail, manufacturing, and health science industries in both private and public companies. Ruth has a natural talent for networking and a strong ability to establish and build long-term relationships.
Logistics - A successful supply chain professional with over 20 years progressive experience in industry-leading companies managing large-scale operations and sophisticated logistics networks. Jeff’s expertise includes Production Planning, Purchasing, Warehouse Management, Inventory Control, Transportation, and Logistics.
IT & Design - With over 8 years experience in web design, technology, and interactive media, Dayton is an expert in creative concepts, conceptualization, design, creation, and maintenance of online services while problem-solving to improve efficiency and productivity with automation.
Sales & Marketing - With 10+ years of sales and customer service experience; Megan brings exceptional sales and marketing knowledge to the team. She received her B.Mgmt from UBC which lends a hand to her excellent leadership ability and project management skills.
Accounting Assistant - With over 12 years experience in the administration and accounting world, Deana’s background includes large-scale industry project execution, cost control and analyzing. Deana has a natural talent for people and all things dog. Currently working on her Bachelor of Commerce degree has given her the ability to be creative with processes and problem-solving.
Senior Sales - John has led a variety of successful teams throughout his career. His results have included year-over-year double-digit growth as well as dominant market share, and launching a new line of super-premium pet foods.
Public Relations, Consultant - Award-winning journalist and PR strategist recognized by the Vancouver Sun as one of the 20 most prominent British Columbians on the Internet. Formerly Western Editor of the Globe and Mail, Managing Editor of The Vancouver Sun and host of CBC’s Early Edition.
Quality Control Analyst - With 10+ years of experience in the pet food industry and a Masters in sniffology, Molly ensures top-notch quality throughout product lines by implementing extensive tests to meet or exceed requirements in product density, smell, and overall flavor. Molly is a crucial member of our team and also increases workplace morale through physical contact.
Work-life Balance Specialist - With 2+ years of experience in DHR (Dog/Human Relations), Piper brings enthusiasm, energy, and fun to all those around her. She may be young, but she is able to skillfully read each person and know when they need a little extra attention. Piper also lends a hand to Molly, our Quality Control Analyst, through critical product testing and analysis.