MEDIA ADVISORY: True Leaf to Showcase New Brand Identity at Global Pet Expo, March 20-22, 2019

Legal cannabis-for-pets brand will officially unveil new brand and product innovations at the pet industry’s largest annual event

British Columbia, Canada – True Leaf, a global cannabis and hemp wellness brand for pets, will attend the 2019 Global Pet Expo, the pet industry’s largest annual trade show, this week in Orlando, Florida, to launch a new brand identity, redesigned logo and product innovations that reflect its commitment to be the most trusted cannabis-for-pets brand.

The new brand and expanded pet product line were developed in partnership with Dossier Creative, the firm behind successful brands such as Vega Nutrition and Mike’s Hard Lemonade.

True Leaf and Dossier Creative set out to create a brand identity that inspires trust with pet owners who are looking for quality, transparency and education. For example, the new packaging has updated dosing charts for dogs of all sizes, eliminating the guesswork for the smallest and largest breeds.

The new brand identity features a logo with the True Leaf name in a simple, clear scripted typeface accented with an elegant leaf, highlighting the natural plant goodness of True Leaf’s products. The logo will be featured on all the company’s products, uniting them under a single banner, and reflecting True Leaf’s emergence as a global leader in cannabis and hemp wellness for pets.

Educational programming

True Leaf is delighted to host Dr. Katherine Kramer, DVM, renowned integrative veterinarian and advocate, who will hold info sessions on the power of hemp for pets during Global Pet Expo. Come visit the True Leaf booth and learn more about the benefits of hemp for our pet companions.

What:    The Power of Hemp for Pets

Who:     Dr. Katherine Kramer, Chair of the True Leaf Veterinary Advisory Board

Where:  Orange County Convention Center, Booth #1283

When:   10:00-10:30am & 1:00-1:30pm daily during Global Pet Expo

Interview opportunities

True Leaf’s team of pet industry veterans and branding experts will be available to speak to the media during the Global Pet Expo. Available for media interviews are:

  • Darcy Bomford, Founder & CEO
  • Katherine Kramer, DVM, Chair of the True Leaf Veterinary Advisory Board
  • Don Chisholm, VP of Global Branding
  • In addition, Bill Bookout, President of the National Animal Supplement Council (NASC), is available to answer the media’s questions on the legality of cannabis, including CBD, for pets.

To schedule one-on-one interviews with our experts during the Global Pet Expo, please email media@trueleaf.com.

Comprehensive media kits and product samples are available. To request a media kit, please email media@trueleaf.com.

True Leaf’s new brand and expanded product line will begin being rolled out in May 2019 to nearly 2,500 pet retail stores in North America, with Europe to follow towards the end of the year. Learn more HERE.

 

For more information:

Paul Sullivan

Director, Public Relations

Paul@trueleaf.com

O: 604-685-4742

M: 604-603-7358

 

About True Leaf

True Leaf is a leading global cannabis and hemp wellness brand for pets. Inspired by the unconditional love our pets give us every day, we return that love through our wellness pet products which help maintain and protect the natural vitality of our pet companions. “Return the Love” is the purpose that drives our business and is at the heart of our values to bring happiness to pets and their owners.   

www.trueleaf.com

 

Follow True Leaf

Twitter: @trueleafpet

Facebook: True Leaf Pet

Instagram: @trueleafpet

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