generates a New York-style buzz
When True Leaf CEO Darcy Bomford and Marketing VP Alison Ruks turned up at the True Leaf booth, a crowd had already gathered, and to their surprise, people wanted to buy the functional chews – even though they weren’t for sale.
“We had to rush-ship the product in overnight to keep up with the demand,” said Alison. “The response overwhelmed all our expectations.”
While they were busy filling orders from their impromptu storefront, the True Leaf team made time for interviews with Sports Illustrated and The New York Daily News, which led its story on the expo with “Hemp-infused dog biscuits peddled at New York cannabis expo.”
“Dogs are finally getting a real treat”, the story began, featuring an interview with Alison on the benefits of the True Hemp treats for dogs.
When they weren’t talking about True Hemp with the media or selling the display to Congress attendees, the True Leaf team even picked up a new retailer in Hell’s Kitchen.
The New York reception might have been a bigger surprise but True Hemp was just coming off a similar reception when it was unveiled for the first time in Europe, at the recent InterZoo pet supply exhibition May 26-May 29, in Nuremberg, Germany.
The Cannabis World Business Expo is big -- InterZoo is bigger: the world’s leading exhibition of supplies for pets. More than 37,000 visitors caught up with the latest in pet care from over 1,700 exhibitors from more than 60 countries. True Leaf’s booth at the Canadian pavilion was met with non-stop interest from distributors in countries all over Europe. Bob Hanson of True Leaf’s European sales and marketing team said: “I have never seen so much real interest in a new product at InterZoo, it really does look like we have something special!”
Next up for the True Leaf team: the Superzoo show this August in Las Vegas. The company has a booth secured at the popular event and is looking forward to another great response to the popular new True Hemp line.
True Leaf now offers online shopping for True Hemp dog chews in both Canada and the USA at www.trueleaf.com
About True Leaf Medicine International Ltd:
True Leaf Medicine International Ltd., through its wholly-owned subsidiary ‘True leaf Pet’, has entered the $104.9 billion global pet care industry with a line of hemp-focused pet chews and supplements marketed through natural pet health and veterinary channels in Europe, Canada and the US. The company has also filed an application under Health Canada’s Marihuana for Medicinal Purposes Regulations (MMPR) to become a Canadian licensed producer through its ‘True Leaf Medicine’ subsidiary. It has passed through the preliminary and enhanced screening process of Health Canada’s review and is currently awaiting security clearance and ‘pre-licensing inspection’ approval.